About

Ten years on the dealership floor. Now I work for the buyer.

I'm Dimitri Dimitrovski, founder of CarSide Concierge. I spent a decade as a car salesperson at some of Houston's largest dealerships — and I was very good at the job. This is why I left it.

By Dimitri · Founder, CarSide Concierge · Houston, Texas

The dealership years

I started selling cars in my early twenties because the money was real and the work was honest enough at first. You learn fast — how the four-square works, why the manager keeps walking back to "go talk to his manager," what's actually on the dealer pack, how the F&I office makes more money in twenty minutes than the sales floor makes in a week.

I was the top salesperson at every store I worked. Top of the leaderboard at West Point Lincoln, then Classic Chevrolet, then five years across AutoNation's Houston stores — Honda, Ford, and Mercedes-Benz. I'm not telling you this to brag. I'm telling you because the better you got at selling cars the way Houston dealerships sold them, the more it became impossible to keep pretending the system was fair to the person sitting across the desk from you.

Years 1–2
West Point Lincoln
Learned the floor — the four-square, the OTD price, the trade-in trade-off, how dealers read a credit pull in fifteen seconds.
Years 3–4
Classic Chevrolet
Top monthly sales rep three times in eighteen months. First exposure to high-volume domestic inventory turn and aggressive F&I add-on culture.
Years 5–7
AutoNation Honda / AutoNation Ford
Worked the busiest Honda and Ford floors in Houston. Saw thousands of OTD sheets. Learned which fees survive a pushback and which don't.
Years 8–10
AutoNation Mercedes-Benz
Higher-end clientele, more sophisticated negotiation, and a different F&I product menu. The customers were better informed but the structure was the same.

Why I left

The hardest moments of those ten years weren't the bad weeks. They were the good weeks. The weeks where I closed five deals and three of them were people who would never have agreed to what they signed if anyone had told them, in plain English, what was in the paperwork.

I'd watch couples leave the dealership in a new car they were excited about, having paid $3,500 more than they should have — and I'd know exactly where every one of those dollars went and why. Most of them won't ever figure it out. The car works fine, the payment is what they expected, the paperwork is filed. They paid four grand more than the buyer next to them whose brother-in-law is a car salesman.

The honest version of what I want to build is simple. Everyone who walks into a Houston dealership should have someone like me on their side. Not a brother-in-law. Not a friend of a friend. A professional who used to do this for a living and now does the opposite, transparently, for a flat fee.

"For ten years, I sat on the dealership's side of the table. Now I sit on yours — and only on yours. One flat fee. No dealership pays me. I answer to one person in every deal: you."

What it actually looks like to work with me

CarSide is hands-free. You don't have to sit at a dealership all afternoon. You don't have to learn negotiation tactics. You don't have to argue with anyone about a $99 nitrogen charge. You tell me what you want, and I run the deal end to end.

Specifically:

One flat fee. No dealership pays me. I answer to one person in every deal.

What CarSide is — and is not

CarSide Concierge is an independent advisory and negotiation service. I am not a licensed dealer, broker, lender, or law firm. I do not sell vehicles, hold inventory, take title, or extend financing. You buy directly from the dealership, in your own name, on your own terms. My job is to make sure those terms are the best terms available to you in Houston this week.

Practical details

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